Château Mouton, Pauillac, France
Nathaniel de Rothschild purchased Château Brane Mouton, in the Médoc district of Bordeaux in 1853. He renamed his estate Château Mouton Rothschild.
In 1922, Nathaniel's inspirational great-grandson, Philippe, moved to Mouton and devoted himself to viticulture. Innovative production techniques were combined with bold marketing initiatives to give the estate an international standing. At the end of the Second World War, Philippe conceived the idea of dedicating the Mouton Rothschild vintage to Victory Year, with an illustrated panel on the label. The idea soon developed into a tradition and from 1945 onwards a contemporary artist has been commissioned to illustrate the label with an original work.
In 1973, Baron Philippe won deserved grand cru status for Château Mouton Rothschild; the first label to be awarded such since 1855. Upon Philippe's death in 1988, his daughter, the late Philippine de Rothschild (1933-2014) assumed control, establishing new joint ventures with vineyards around the world.
Estates: Château Mouton, account book, 1853-1885
000/1745, 1 volume
Account book of the domaine Brane Mouton (vineyard of Mouton Rothschild), 1853-1885, with interleaved slips marking entries of interest. Also note in German beginning "Rochefort 1815" which mentions Napoleon. The accounts show entries for Nathaniel, James Edouard and Laura Thérèse, and indicate such things as dates and prices of land purchases, building works and treatments for phylloxera. Presumed to have been kept with the business papers of the French bank.
Estates: Château Mouton, marketing materials, 1960; 1997-2003
000/589, 000/758, 000/1608 and 000/1971, 3 files and 1 cassette tape
A collection of marketing materials produced by Mouton, including: postcard of Le Grand Chai, Château Mouton Rothschild (Medoc), c.1960, press packs, Christmas and New Year cards, and a recording of a promotion for Mouton run by Classic FM radio station, ‘Baron Philippe de Rothschild, Classic FM, Masters of their Art; marketing materials produced for the 150th anniversary of ther Rothschild purchase of the vineyard.
Estates: Château Mouton, publications, 1983; 1995
000/2574, 2 volumes
Two publications about the Mouton wine labels: Mouton Rothschild, Paintings for the Labels, (New York Graphic Society, Little, Brown & Company, Boston 1983). This volume was first published to coincide with the European opening of the exhibition, Mouton Rothschild: Paintings for the Labels, at the Royal Scottish Academy, 1983 as part of the Edinburgh Festival; Mouton Rothschild, Paintings for the Labels' (Baron Philippe de Rothschild S.A., 1995). Exhibition catalogue.
Estates: Château Mouton, wine labels, 1924-1990
000/265, 000/761 and 000/1449, 3 files
A collection of wine labels and postcards of wine labels from bottles of Château Mouton wine.
Estates: Château Mouton wine label posters , n.d.
000/2639, 25 items
Collection of unframed Château Mouton wine label posters. These were produced in the late 20thC by Château Mouton, from original wine labels. At the end of the war, Baron Philippe de Rothschild conceived the idea of dedicating the Mouton Rothschild vintage to Victory Year, with an illustrated panel on the label. The idea soon developed into a tradition and from 1945 onwards a contemporary artist has been commissioned to illustrate the label with an original work.
1973 Pablo Picasso (3 copies); 1982 John Huston (2 copies); 1983 Saul Steinberg (2 copies); 1984 Yaacov Agam (2 copies); 1985 Paul Delvaux (3 copies); 1986 Bernard Sejourne (2 copies); 1987 Hans Erni (2 copies); 1988 Keith Haring (2 copies); 1989 Georg Baselitz (2 copies); 1990 Francis Bacon (1 copy); 1991 Setsuko (1 copy); 1992 Per Kirkeby (2 copies); 1996 Gu Gan (1 copy)